(Rochester, N.Y.) – Buildings and windows in downtown Rochester have been dressed up with giant photographs of everyday life in the community.

It’s part of the “Big Picture” project, and there is more to come.

Attorney Gerry DiMarco is working with artist Ken Sato on the project.

“When we see people smiling, we look at them as being happy and joyful. In the community we need more of that,” DiMarco said.

They’ve put up 30 pictures so far, most on Main Street. By the end of the year, they hope to have about 300.

“I live in downtown, my campus was downtown, so I just start thinking, OK, I can do something for downtown,” said Sato.

Sato solicits photos from local artists and then puts the pictures in a form that can be hung on buildings.

“I want to encourage people walking the street in downtown and that will stimulate more business,” he said.

The project may get a big boost from City Hall. Mayor Bob Duffy submitted legislation to City Council, asking for $65,000 to fund the project.

DiMarco and Sato are also looking for help elsewhere.

“We're looking for assistance from not only owners and tenants downtown, but basically businesses from all over the community,” DiMarco said.